Why do we engage with Media?

Through timely and strategic proactive and reactive engagement with outlets and through self-publication on our digital channels, we work to protect and enhance our reputation by sharing relevant information openly. A transparent and two-way relationship with local and national media outlets can help to build trust and strengthen our understanding of the sentiment held towards the work that we do, allowing us to tailor our engagement and communications based on the topics that matter most.

Monitoring and engaging with stakeholders across social media platforms provides us with an increased awareness of what matters most to them, particularly the local communities that are directly impacted by our work.

…Which also unlocks wider societal benefits: being on the forefront of news stories can help to counter potential misinformation and help build trust and understanding of our work and the crucial role we as SSEN Transmission are playing to support energy security and net zero targets.

Our commitments

We engage openly and honestly with the media, to tell the SSEN Transmission story and provide a fair and transparent insight into the operations of our business:

We engage proactively, issuing press releases, carrying out broadcast media interviews and undertaking regular media briefings. We do this to provide members of the local and national media with the information that they need in order to tell balanced and accurate stories about our ongoing work and future projects.

We create an environment where two-way engagement is actively encouraged online, with feedback acted upon:
Our social media channels are systematically monitored with relevant engagement encouraged, responded to and acted upon where appropriate.

We intend to make our commitments real, through our: 

Proactive communication:
Our social media channels are systematically monitored with relevant engagement encouraged, responded to and acted upon where appropriate.

Reactive communication:
We respond to incoming media enquiries in a timely and transparent manner. Our media team is available 24/7 to handle a variety of inbound questions and will seek opportunities to provide clarity and to correct misinformation in the press wherever appropriate.

Digital channels:
We use our website and associated social media channels to broadcast important and engaging stories about the activities across our business to a variety of audiences, including community members and those in the media.

Social media engagement strategy:
We monitor comments and questions across the social media platforms where we have a presence (LinkedIn, X, Facebook and Instagram) and engage constructively where the engagement is appropriate.

What success looks like

We would like Traditional and Digital media to:

Our ask of Traditional and Digital media is to:
  • Understand the extensive work that we are doing to deliver against energy security and net zero targets, whilst leaving a positive legacy behind for the communities involved.

  • Feel informed and equipped to tell stories that matter to their audience.

  • Represent their audiences by making us aware of their views, including areas of concern, to help us build trust and understanding of our work as well as address any potential misinformation which may arise.